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completely appreciate that and we willing to spend the time to build the trust that we need to build with them. will also have a booth at participating farmers markets to coordinate delivery if a market goer needs help getting their farm fresh goods home.

Not for profit courier GoodFoot will handle delivery by subway within five kilometres of a farmers market for the June launch.

seen people in the past kind of try to take advantage of this local food movement, this trend and where it headed and so they just want to make sure we in it for the right reasons, he said.

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Ryerson University aims to all of Toronto farmers markets online and into the 21st century. is growing interest in local food, said co founder Damian Matheson, 23, and increasingly, consumers are spending their dollars on local, organic or fair trade food.

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up aims to help Torontonians eat farm fresh

know that when you eating tomatoes that you got them from Bob. Now you kind of have this relationship with Bob. You can count on Bob for bringing you the best tomatoes every week. does not want to replace the farmers market experience, Matheson said.

FoodStory born out of start up incubator Digital Media Zone at Nike Huarache High Top Mens

show up at the market, we pack the boxes according to the orders and we ship them out same day, Matheson said.

Not everyone lives near shops that sell locally grown food and strolling the supermarket aisles, there are only some local food choices.

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Next year, the start up wants to service 10 markets and eventually, every Toronto farmers market.

is never our intention for farmers markets to turn into this distribution point where farmers just show up and we take the food, he said. anything, we want to drive more people to the farmers market. primary goal with FoodStory always has been to build a better connection between the consumer and our local producers. just want to build a community around local food. To tack on a delivery charge only makes it more expensive.

starting to understand the social, environmental and nutritional benefits not to mention taste associated with sourcing local food. markets would seem the epitome of locally grown food but visiting a market is tricky at times, Matheson said.

Borden, East Lynn Park, Liberty Village and SickKids Hospital.

The start up wants to make it easier to eat farm fresh but more so, wants Torontonians to know who is growing the food they eat, Matheson said.

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Know your local farmer

TORONTO A young entrepreneurial duo is using digital savvy to bring farm fresh food to your doorstep.

FoodStory by Matheson and Zacharie Weingarten wants to make it easier: Visit the website to see what local growers have each week at an upcoming farmers market, select what food you want at least a day in advance and have a customized box delivered to your doorstep.

produce being picked over by and being delivered to Huarache Womens an white upper class soccer Mom who is too busy going to get botox treatments instead of supporting the farmers market.

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You can a community if the people you service are not coming out themselves to support it. Talking with the farmers and connecting with the food.

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At first, Matheson said the vendors were a little skeptical.

FoodStory is expected to launch with four farmers markets: Bloor Nike Huarache Ultra Black White

to these farmers markets is people biggest concerns. They usually run at inopportune times. the majority of the ones that run during the week it at 9 to 2 when people are at work; 3 to 7, when you on your way home, taking your kids to soccer. Some of them do run on the weekends but people are busy on the weekends as well. fresh food at your doorstep

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