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Hype has been created across the country for the release of this video through a website called ReverbNation, which hosts international independent artists of all genres.
He pulls up a black bar stool next to a display case of body jewelry and spacers and sits down. A smirk never leaves his face. It is obvious he feels at home.
The band is currently working on their first full length album, which is expected to be released sometime this year. Members are hoping to release the video at that time.
But his experience is not a reflection of his talent, which can be seen when he plays on stage with Uneeda.
The studio, which has orange walls with obscure artwork lining them, is a regular haunt to the 27 year old. He is actively working as an apprentice with master tattoo artist Danny Williams, owner of "the shop."
Reichel has always had a funny guy personality, but displays it proudly.
When asked what type of persona he brings to the band, he gets serious.
Uneeda is currently ranked in the Top 10 for punk groups in Canada on the site, peaking at No. 3 last year, before dropping down drastically. They regained "momentum" with anticipation of the music video, and have sat comfortably in the Top 10 since.
Reichel, who has more than a dozen tattoos, is an artist. He mastered the skill of sketching while still in high school developing a comic book, and has completed more than 50 tattoos for customers to date.
giving too much away about the plot, he explained a group of punk rock style people invade a fancy party. He believes the metaphor of the video is being yourself and not having to blend in.
As a bass player in the punk rock band Uneeda, Reichel has been a frequenter of George Street bars in St. John's, such as The Levee and CBTGs, both known for live performances of the underground music scene.
That is also the theme of the band's first music video, which was Nike Huarache Run Black recorded on Saturday, Jan. 18.
Looking at Reichel, it would be easy to guess he marches to the beat of his own drum. His wild green hair, beard, ear piercings and tattoos may be the first thing about this Carbonear resident that people notice.
He was a late bloomer, he explains, noting he only received his first bass in 2007, and only played one for the first time in 2003, when he entered his final year of high school.
He's picked up on the instrument quickly, and laughs that he's quite the tambourine player.
"I guess I wear what I like, and I wear it how it makes me feel comfortable," he told The Compass Jan. 21. "It depends on my mood, I like to dress brightly, but I like to dress in black too."
"I'm Batman," he says, then laughs.
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"I guess I am seen as the clown (of the group)," he smirks.
ï»¿Uneeda bit of Myles Reichel
Reichel is wearing gauge 00 Batman spacers and a batman belt buckle. He's a big Batman fan.
"It started off a small production of a couple hundred (dollars)," Reichel says. "But the ideas kept getting bigger."
played the venue twice, once as a finalist in the Battle of the Bands 2013 in one of the biggest local music events on George Street. Uneeda won the event in 2012.
The plan of a video was not initially in the cards, until someone from the crew of Republic of Doyle, who was a member of the independent company Filigreen Productions, approached the band after a concert and offered to film it. Several production members of Republic are also with Filigreen.
The video was shot at the Masonic Temple in St. at a cost of around $3,000. Everyone volunteered.
He has his own style and isn't influenced by trends. He dresses in what he refers to as, "Myles style."
The four other members Joe Dolomont, Alexis Hopkins, Sean Whythicombe and TJ Dolomont, all from St. John's have been together since 2007, but Reichel joined in 2010.
The band has also played the most sought after stage on the street, The Rock House.
"That's kind of the band's message," he continues. "Be yourself, no matter what."
Reichel tells The Compass he has Air Huarache Womens Gold
The video shoot had to be postponed several times because of the changes being made and in order for the video's production crew to shoot Republic in September.
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