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unveils Olympic team uniforms

Official outfitter Hudson's Bay Co. unveiled the new Canadian team uniforms during a splashy presentation in downtown Toronto on Wednesday, with both Olympic and Paralympic hopefuls modelling the fresh slate of patriotic apparel for the 2014 Winter Games.

As always, the patriotic new designs flaunt Canada's colours, though this time adding black. Colour blocking the teaming of multiple shades within one garment is a prominent theme in the new line. Items such as T shirts, knit sweaters and hoodies feature logos in one colour with sleeves and other accents in complementary shades.

But with the recent six month anniversary of the tragic Bangladeshi garment factory collapse, heightened attention and focus on the manufacturing practices of affordable apparel brands and retailers remains top of mind.

TORONTO Canada's Olympic athletes will be sporting styles in Sochi that are homegrown, but the replica garments and popular red mittens made available to consumers will be made offshore.

HBC president Bonnie Brooks said that everything the athletes will be wearing in Sochi will be made in Canada, while the replica garments for consumers are being made offshore, mostly in China.

Kelley said the clothing line also includes three animal icons representative of the elements upon which the athletes will compete: the beaver for land, the polar bear for ice and snow, and the loon for air.

Hilary Kelley, HBC's vice president Nike Huarache Black Blue

extremely proprietary not due to lack of transparency but primarily due to the competitive nature of our business."

of design, said they sought to do something somewhat different with the current crop of Olympic designs, suggesting the collection channels influences from traditional sport clothing and vintage sport.

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Versions of the animal symbols are threaded throughout the line, such a graphic beaver print teamed with a miniaturized Maple Leaf adorned on a scarf, or the animal depicted curled up on the back of a wool sweater.

Model athletes on hand gave the new line a thumbs up.

Brooks added that they have joined with a group of retailers who will provide "complete transparency" on the locations of their factories.

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Canadian Olympic Committee president Marcel Aubut described the uniforms as "the ultimate symbol of our country's Olympic dreams and aspirations."

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"I love fashion. For me, it's a real pleasure to have good clothes for the Olympic Games," said freestyle moguls skiier Justine Dufour Lapointe.

Mens Nike Huarache White

Mens Nike Huarache White

"These uniforms are so much more than just fabrics and design ideas. They are a manifestation of the hard work and determination of countless supporters, including friends, coaches, team supports and family members."

"I understand that issues have come up recently with retailers recently sharing . where things are made. Huaraches Mens White

"We are a company with a very, very stringent social compliance policy and obligation to people around the world. Mens Nike Huarache White And we ethically source every factory that we work in," Brooks told a gathering of reporters following the presentation.

The "Canada" vintage wordmark sees the country's name emblazoned in bold lettering across the front of several garments as well as some colourful tuques in the collection. The range showcases a number of outerwear options including an all red duffle coat accented with a black stripe around the waist and a reversible down jacket.

Mens Nike Huarache White

Mens Nike Huarache White

"The collection is an evolution of Canadian sport and style, exuding a sense of refinement," said Kelley.

Mens Nike Huarache White

Mens Nike Huarache White

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